Cookie Banner: Use of Google Ads Enhanced Conversions

Google Enhanced Conversions

This is a marketing and analytics service. This service enables more accurate measurement of conversions through the use of encrypted customer data.

Processing Company

Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Purposes of Data Processing

Conversion tracking
Analysis of campaign performance
Audience segmentation
Optimization of advertisements

Technologies Used

Cookies
Local storage
Hashing (SHA-256)
API connections

Data Collected

Email address
Phone number
First and last name
Address (street, postal code, city, country)
Customer ID
Cookie ID
IP address
Device information
Browser information

Legal Basis

Art. 6 para. 1 sentence 1 lit. a GDPR (Consent)
§ 25 para. 1 TDDDG

Place of Processing

European Union

Data Recipients

Google Ireland Limited
Google LLC
Alphabet Inc.

Data Protection Officer of the Processing Company

https://support.google.com/policies/troubleshooter/7575787?hl=de

Transfer to Third Countries

This service may transfer data outside the EU/EEA, in particular to the USA.

Please note that such countries may not provide the same level of data protection. In particular, when transferring data to the USA, there is a risk of access by US authorities without effective legal remedies.

Further Information

Google Privacy Policy
Manage privacy settings with Google

https://support.google.com/policies/troubleshooter/7575787?hl=de
https://policies.google.com/privacy?hl=de
https://safety.google/privacy/privacy-controls/

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